Browsing: Footwear
NBA 2K27 launches with new sneaker brands, footwear partnerships, and a first-ever co-ed City mode that expands the game’s fashion and cultural reach.
Dr. Martens names Isadora Versiani and Nadia Svensson to global product roles, hiring from Marc Jacobs and Adidas. Both start November, reporting to Carla Murphy.
Nike’s Air Force 1 Low Black Rat features convincingly rat-like fur on the classic 1982 silhouette. Unsettling, intentional, and already generating strong reactions.
New Balance has announced nine Made in USA sneakers dropping across seven releases from September to December 2026, leaning into domestic manufacturing.
Nike’s Ja 4 Halloween release features mummified detailing and glow-in-the-dark construction on Ja Morant’s fourth signature basketball shoe.
Nike drops three Devil Fruit-inspired Air Max Plus colorways with matching apparel next month in a full One Piece collaboration.
Portugal-based Homies has set up U.S. fulfillment as American sales near 50% of total revenue, making it the brand’s largest market by year-end.
Reformation collaborates with “Emergency Intercom” co-host Enya Umanzor on a $298 satin wedge built from Naia Renew Acetate with hand-drawn embroidered swirls.
An AI-generated Bama Rush character named “Janie B” went viral wearing fake Nike sneakers. Meanwhile, Nike ran a real Studio Fleece activation at a UA sorority house.
Birkenstock CEO Oliver Reichert says ballerina will be footwear’s defining trend for three to five years, with mary janes emerging from ballet flat demand.